Hospitality Coaching - Concierge - Revenue Management Services

For the Bed and Breakfast Industry

Providing Innkeepers with Strategies to Enhance Revenue

Zenith City Consulting specializes in Hospitality Coaching, Concierge Services, and Revenue Management. Our commitment lies in assisting Innkeepers by thoroughly understanding their properties’ brands and enhancing revenue through tailored approaches utilizing the ThinkReservations Property Management system. Our extensive experience and expertise are specifically customized for each property, ensuring that your objectives extend beyond the confines of the ThinkReservation system.

As an Innkeeper, you confront unique challenges daily, and we believe our collective experiences can provide valuable insights and support. With comprehensive experience in various aspects of Innkeeping, our guidance encompasses coaching, revenue management, and maximizing the features of ThinkReservations. Additionally, we are adept at accommodating diverse dietary requirements, such as plant-based and gluten-free options, and can augment revenue by developing and promoting distinctive offerings that set you apart from competitors, while effectively leveraging social media opportunities, and garnering more reviews, among other day-to-day tasks.

As former Innkeepers, we understand the challenges of running a unique property. If you seek someone to discuss daily concerns and ideas with, we are available to offer support and help put your ideas into action as well. We are dedicated to assisting you every step of the way.

Welcome 1Consultation  Services

Packages include an initial 30-minute consultation to facilitate familiarity, discuss the property and required services, and evaluate optimal strategies for progression. These strategies may encompass coaching, revenue management, and other aspects of hospitality needs such as upselling the brand, creating specialized menus for allergies and plant-based diets, and addressing any specific or unique challenges encountered in managing a Bed & Breakfast or Inn.

CONSULTATION SERVICES

Hourly $65/hour (Min 1 hour)

  • In-take calls to review property and goals for increased revenue
  • Set up and assist with upselling items, enhancements and packages
  • Assist with the utilization of Think Messenger with templating and rule setting to maximize revenue and communications with guests
  • Assist with the utilization of email message templating and rule setting to optimize revenue and communications with guests
  • Review room rate setups and assess and implement multiple rate types and pricing options to maximize revenue
  • Assist with utilizing social media connections
  • Assist with getting more reviews with Trip Advisor and Google
  • Set up YM if not yet in place
  • Review and adjust current YM to optimize ROI
  • Assist with OTA connections and rates
  • Review, utilize, and set up other features within ThinkReservations
  • Coaching services and Non-ThinkReservations-related issues. To include but not limited to dietary menu planning, increasing retail revenue, amenity expansion, etc. If desired, Zenith City Consulting will travel to your property to assist with any of these items. Costs are to be determined by services requested and travel.

Consultation Packaging:

If you find that your needs are more extensive and would prefer a longer-term solution to ensure that all your goals are met, Zenith City Consulting will consult with the Innkeeper to set up a cost-effective, comprehensive package on a bi-monthly or quarterly basis.

Who We Are

Welcome 2

My husband, Tim, and I hail from Wisconsin. After our marriage in October 1983, my husband enlisted in the US Air Force. Our first assignment was in the Upper Peninsula of Michigan at the former Air Force base near Marquette, where we spent seven years and welcomed our daughter. Following his commission, we relocated several times and ultimately concluded our service in Duluth, Minnesota.

We were captivated by the city of Duluth and the beauty of Lake Superior, leading us to establish our permanent residence here. Since 2005, we have been proud residents of Duluth, embracing the warmth of this community and its extraordinary beauty and traditions.

My aspiration has always been to operate a Bed and Breakfast. The idea originated when Tim and I stayed at a B&B in Door County over 40 years ago. At breakfast, I told Tim that “I am going to do this someday,” and that goal was realized in August of 2007 when we purchased the AG Thomson House Bed and Breakfast. It had been operating for 7 years and was the lowest-rated B&B in town at the time. Over 14 years, we worked to improve its standing, achieving recognition as the #1 Bed and Breakfast in the United States twice and placing #10 and #11 globally on Trip Advisor.

Due to our lifestyle as a military family, I undertook various roles over our 24+ years in the military, including Bank Teller, Office Manager, Floral Designer, Bookkeeper, and Executive Assistant. I worked for Credit Unions and small businesses, gaining valuable experience in business growth. This background fostered adaptability and relationship-building skills.

We applied these experiences to managing our Bed and Breakfast, leveraging knowledge from other Innkeepers, attending conferences, and participating in ongoing education. Listening to guest feedback was essential for continuous improvement and a commitment to high-quality service.

I served on the board of the Minnesota Bed and Breakfast Association, during which time we implemented ThinkReservations on the Association website. Building relationships with Innkeepers, Vendors, the local business community, and guests was key.

Hard work, dedication, patience, and kindness are critical for owning and operating an Inn or Bed and Breakfast. I am pleased to offer my knowledge and experience and to develop new relationships in this field.

Angie Allen

Owner, Zenith City Consulting – Hospitality Coaching, Concierge & Revenue Management Services
(former Innkeeper – AG Thomson House Bed and Breakfast – Duluth, Minnesota)

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